Choosing Your Market -- A Direct Marketing Decision Tool

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Beginning Farmers' Market * On-Farm Market * CSA Market * Internet Market * Compare Your Results About

This on-line workbook has been produced by Georgia Organics to help farmers identify the direct marketing strategies that will best fit their farm. Direct marketing agricultural products can increase the income of small and medium-sized farms, but deciding on the best markets for a particular farm can be complicated. This document seeks to simplify the decision-making process by providing information on four types of direct markets, as well as the barriers to entering those markets, and a way for a farmer to evaluate his/her ability to jump barriers.

This workbook will be useful for beginning farmers, for those who have been farming for a few years and for those who are not familiar with some of the new concepts in direct marketing. It is not a comprehensive guide to all avenues of direct marketing, as it focuses only on four of the major direct-marketing strategies: farmers' markets, on-farm markets, community supported agriculture, and internet marketing. It provides up-to-date, key information on these markets in the South and additional references to successfully meet the challenges and opportunities in direct marketing.



Table of Contents

You can download the 25-page workbook from which this website was created, and fill it out at your convenience, offline. It is available as an Adobe PDF, and you will need the free Adobe Reader available from www.adobe.com to view and print it. It is just over a half-megabyte in size, so it may take several minutes to download if you are using a dial-up modem.

To download the workbook, click here.